On behalf of an organization interested in using a .CO top level domain name, Wakefield Research surveyed 500 businesses about their domain name choice. Almost half of the businesses reported trying multiple domain names before opting for their current web identity. Slightly over half of the respondents believed their selection had cost them business. If 52% of them could change their current domain, they would.
Over the next couple of years the market will see hundreds of new domain extensions become available. In the past, the primary options have been .COM, .ORG, .NET, .EDU and .GOV. Each of these top level domains targets specific types of websites. For commercial websites, .COM is used, .ORG is for organizations, .EDU is for education and .GOV is for government. There were actually only about 20 domain extensions available. The market was taught that you needed to use the top level domain for a very broad type of business category. A .COM could mean any type of business.
Today your company will have the option to choose for a lot of new choices, commonly referred to as generic top level domains, or abbreviated as gTLDS. Now it is much easier to allow your domain name to tell the potential customer exactly what your website is about.
There are plenty of new domain extension options for professionals. The certified public accountant can use .ACCOUNTANT or if you are a tax accountant, how about .TAX? Those in the legal field have the option of .ATTORNEY, .LEGAL or .LAWYER. Individuals in the financial fields may use .FINANCE, .FINANCIAL, .INVESTMENTS, or even .MORTGAGE.
The medical field also offers many new top level domain choices. In the dental field, there are .DENTAL and .DENTIST. For a doctors office, the .HEALTHCARE option is available. A pharmacist domain name can select a .PHARMACY. The optometrist can use a .VISION or a surgeon can use .SURGERY. There is even a .REHAB if that is your field of expertise.
Broader options for your business include .AGENCY or .ASSOCIATES. The consultant can pinpoint their expertise with a .CONSULTING. Do you offer marketing advice? A .MARKETING top level domain may offer a solution. Those in management may find a .MANAGEMENT domain to be a solution.
As these new top level domains become more common, the best options using these domains will be taken off the market. They can easily be used to redirect a potential client to your current website. Or your website can be transferred to the new domain. Another thought, these options provide a much cleaner look on business cards and letterhead.